Ride Brand™ is the brainchild of Dustin Grice, a Professional Rider who has deep roots in the BMX and Action Sports Community both locally and nationally. Dustin owns and operates The Factory 24 Hour Indoor Bike Park, as well as organizes and produces the “Lil Pros Kids Tour” showcasing the youngest talent throughout the world. Dustin has 50,000 unique subscribers on his YouTube Channel, with more than 15 Million views of his videos. Dustin has performed in Travis Pastrana’s Nitro Circus, and has also been featured on the cover of BMX Plus! Magazine.