Our Story

Started in 2015 with the idea of making just one simple hat to represent what we love doing most in life, quickly spread as friends & family also wanted their own. So many amazing people dedicate their lives to riding of all genres. It's incredible to see our name adorning these passionate people and the adventures they pursue. Thanks to each and every one of you who has made this possible.

Meet The Team

Ride United Kingdom is the brainchild of Dustin Grice, a Professional Rider who has deep roots in the BMX and Action Sports Community both locally and nationally. Dustin owns and operates The Factory 24 Hour Indoor Bike Park, as well as organizes and produces the “Lil Pros Kids Tour” showcasing the youngest talent throughout the world. Dustin has 50,000 unique subscribers on his YouTube Channel, with more than 15 Million views of his videos. Dustin has performed in Travis Pastrana’s Nitro Circus, and has also been featured on the cover of BMX Plus! Magazine.

Marketing & Sales
Robert has over 20 years of experience in Marketing and Sales. His free time is always spent outdoors and being with his family. He loves engaging in on-site events and bringing branding to life.

Shipping Lead
Joni has over 20 years of experience in merchandising, has 3 wonderful kids, and even her first grand daughter!

Web Developer